Writing For The Financial Industry: The Best Tips for Writers

Content is king, but what happens when the king rules a rather boring kingdom? Unfortunately, many view the financial industry as unappealing, and there is a common misconception that creating compelling, engaging, and riveting content for such a sector is mission impossible.

However, as content writers, you will be asked to create content for the financial industry, and sooner or later, you will have to dive into the cold waters of this business. So brace yourself and keep on reading, because you know what? You can indeed create content for the financial industry that will turn out to be a huge success; as long as you follow this 2022 guide.

Research Your Audience

To create content that your audience loves to consume, you need to know who your audience is. Creating accurate buyer personas is paramount in any industry and even more so in a rigid one, like the financial industry. The financial sector has suffered a tremendous blow as the world has been brought to its knees with the pandemic. The ideal buyers of pre-covid times are not the same as the ones today. Therefore, researching your audience and creating buyer personas that are aligned with the new remote reality is crucial.

Create Content That Attracts Your Audience

You have revisited and readjusted your buyer personas to reflect the new status quo. However, knowing your targeted audience, you can personalize your content to meet your buyers where they are and not where you wish they were. Creating content that appeals to your audience’s pain points, addresses their needs and challenges while at the same time offering value, and promising to give a solution to their problems, is the only bullet-proof way to attract more buyers. Make sure you hook them from your first lines, otherwise, they won’t bother to read more than a couple of sentences.

Make Sure Your Ideal Buyer Can Find Your Content

You have researched your audience and created the perfect content to attract your ideal buyer by appealing to his pain points. However, your job is far from over. Creating stellar content amounts to nothing if your prospective buyer cannot find your content!

Enter inbound methodology. Inbound is all about making your content attractive, and inbound methodology is all about the process of ensuring that your prospects find your content.

Focus On Each Stage Of The Buyer’s Journey

Your ideal buyers will not all be at the same stage of their buyer’s journey. Therefore, you need to create content that addresses each individual stage. Create content for the buyer at the awareness stage, the consideration stage, and the decision stage. Each buyer has different needs that you should address and different worries to appease. As a result, you should not put all your eggs in one basket and not employ one medium to attract all prospective buyers. Use email marketing and social media posts for the awareness stage, blog posts for the consideration stage, and landing pages, websites, and customer testimonials for the decisions stage.

Make Your Content SEO-friendly

Creating content for the Financial Industry primarily serves to feed your website traffic and engage your ideal clients via social media channels. Ensuring that your content is SEO-friendly is therefore crucial. However, improving your SEO is not a simple task of strategically inserting keywords in your content. Creating SEO-friendly content relies on a variety of factors such as technical set-up, page tags, and meta descriptions, image optimization, link quality, page speed, etc. there are several great tools out there to help with your SEO strategies such as Moz, SEM Rush, BuzzSumo and Screaming Frog.

Optimize Your Content

Optimize your content so that everyone will have access to it and meet your readers where their eyes are at. According to Statista, the number of unique mobile internet users in 2020 stood at 4.28 billion, indicating that over 90 percent of the global internet population uses mobile devices to go online. Therefore, if you create content and fail to optimize it for mobile use, you choose to forego 90% of your potential ideal buyer.

Invest In Your Domain Authority

Domain Authority is the newest darling in the world of content marketing and has evolved as google algorithms are changing their way of ranking a page. Domain Authority predicts how likely a domain will appear in a search engine’s results page compared to other rival domains. What is important to note is that the algorithm does consider not only the number of backlinks but also the quality of backlinks. So if a client lands on your website from high authority pages such as established newspapers, Google, Wikipedia, governmental pages, and so on, your authority score will be higher as opposed to a more significant amount of backlinks but from fewer authority pages. Investing in high-quality backlinks will increase your DA and skyrocket your content for the Financial Industry.

Be An Industry Thought Leader

If you want to attract your audience, you need to prove that you are an industry thought leader. Dare to be original and embrace cutting-edge technology and new industry trends. Then, step up your game and stay ahead of the race. Make sure that you are seen as the pioneer in the financial industry and use customer testimonials to prove your professionalism and excellence.

Creating compelling content for the Financial Industry does not need to be tedious. Even if they told you your financial industry is boring, we bet they were lying. There are several ways to create engaging content and increase your sales. See such genius examples here. Nothing is impossible for the savvy marketer.