Content is king, but what happens when the king rules a rather boring kingdom? Unfortunately, many view the financial industry as...

Everybody can write. But not everyone can be a writer. Fortunately, being a writer is not a gift magnanimously bestowed by nature on...

The world of content marketing is like a battlefield. You need to be able to fight your way through the emerging competition and stay...

Transition words are crucial in your writing because they show your reader how one phrase, sentence, or paragraph relates to the next....

Sure, we all make mistakes. But there are a few mistakes that turn into bad habits when we keep repeating them. Some of these habits can,...

When the legendary Michael Jackson made his appearance wearing a mask and gloves, the media went berserk. Some giggled, some watched in...

“Advertising is fundamentally persuasion and persuasion is an art” (William  Bernbach), and this pretty much sums up the essence of...

The perks that come with being a content writer are hard to ignore. You can work at your favorite cafe, or at the leisure of your house....

So you are here because someone gave you the daunting job of writing a sample article. And you want to know the best way to go about it....

After reading the title, you might think, do bloggers burn out as well??? While some of you might say, oh, I thought it was just me! Yes,...

If you are a content or copywriter, you must have come across the term ‘UX writing.’ While UX writing is an old craft, the coinage is...

Creating effective content takes time and effort, but when it does not reach the right people, the hard work becomes futile. But it’s...

If you have been blogging for some while now, the idea of expanding your online presence would have crossed your mind. The temptation is...

What is good writing? Writing is effective and purposeful when it conveys to the readers what the writer wants to say. While this sounds...

Your protagonist is your star in the making! Authors use their protagonists to tell the story. They use their point of view, their...

Being a writer is a real adventure! It is never as easy or straight-forward as any writer initially estimates. With all the SEO and...

The writing profession has been around for a long time. By now, most people think that there is structure humanity would have figured out...

“Reading makes immigrants of us all. It takes us away from home, but more important, it finds homes for us everywhere.” – Jean Rhys Yes,...

Persuasive writing goes beyond developing content for companies and general blogs. When your content is persuasive, you can move...

You will meet a lot of people who want to be writers. Everyone assumes that it is impossible to make a good income to support themselves...