How to Keep Away From the Three Most Common Social Media Traps
- Anne Marie Ianko
- Feb 6, 2013
- 2 min read
Have you started your social media marketing campaign for a while now, but measurable results have yet to be seen? It is possible that, just like so many other un-experienced companies, you’ve been misusing social media all along. Wondering how to get back on track? Industry experts such as Fast and Easy Social Marketing can help, by providing you with a few simple social media marketing tips on how to avoid falling prey to common social media traps.
Trap no. 1: Spamming your followers and connections
You don’t need any social media marketing tips to know that spam is a phenomenon nobody likes and as such, a spammer will always be cast away by everybody. Offers or promotional messages included in connection invites, or constantly shouted at your online community will always be regarded as spam and that is when you start losing both face and customers. Instead you should build your trust in their eyes and first understand if they have any interest at all in what you have to offer. If you do find an interest, your message must be served in a non-abusive, natural manner, which people will digest and assimilate much easier.
Trap no. 2: Having the wrong or no profile photo at all and incomplete profiles
Your company profiles on the various social media channels are what people see first. Having a photo of yourself at the latest party or at the beach doesn’t inspire the trust required for people to do business with you. Your profiles should also include as detailed information on your business and activity as possible, complete with full history, company goals, successful projects and future aspirations. Such a profile is bound to get the attention and respect of those who reach it and that is key to attracting new leads and increasing conversion rates.
Trap no. 3: Not providing solutions to your markets’ problems
The world is crowded with companies claiming their products and services are the best, but how is anybody to tell the difference? Stop shouting at your audience that what you have to offer is better than the competition’s. Expert social media marketing tips suggest engaging them in conversations and explaining them in detail what problems they can solve by buying your product or services and how exactly this result is achieved. By addressing their needs you will build what’s known as the know-like-trust factor, which stands at the basis of any successful business relationship.
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