How to Create and Use Snackable Content

The content marketing world is currently obsessed with bite-sized pieces of information. Snackable content, user-friendly for mobile devices, that can be produced quickly is an excellent choice for a digital audience living in the fast lane.

What is Snackable Content?

Snackable is any content that is intended to be fast to consume and people love to share.

Companies frequently have the need for a steady stream of new content to drive traffic to landing pages, websites, and other online pages, to raise brand awareness. Content online must be snackable in terms of content marketing and brand awareness. With the vast amount of information available on the Internet, if site visitors aren't compelled to read it and, perhaps more importantly, share it with their social networks, the content has little value. This kind of fast-to-consume content should assist the brand by giving industry information or the company's story rather than pushing products. A critical mission for snackable content is to entice the user to read more.

Snackable content attempts to catch the attention of people who lack time to consume detailed articles. Although critics argue that snackable content might negatively impact the Internet experience, supporters say it simply is more sensible to tailor content to each channel – and mobile is increasingly becoming the primary delivery channel. Long articles can be broken down into smaller pieces of content (see examples below) to make them more snackable. Because flexible web design allows content to be easier viewed on smartphones and tablets, website design can also help create snackable content.

People are generally sensitive to click-bait headlines that aren't backed up by quality content, so businesses must often evaluate their strategy for headline writing to ensure that the article supports the headline. Visual elements such as infographics, videos, photos, or gifs are a good choice for snackable content. Headlines that use humor or ask the reader a question are also highly effective because they draw readers in quickly.

Is Long-Form Content a Thing of the Past?

Long-form content is not dead, and it won't be anytime soon.

Long articles (with details and a lot of educational components) have an important role at the end of the buyer's journey. People will take the time to read more details once their attention has been captured by snackable content. Longer-form content is important for establishing brand authority and converting people at the bottom of the sales funnel, and performing better in search engines.

Both snackable and longer content can be used together, but only if your snackable content is used as a way to entice visitors to read the longer pieces.

How to Create and Use Snackable Content?

This kind of content is adaptable and has numerous online applications, ranging from blogs to media platforms. It is simple to create, with a wide range of affordable options from content agencies or various online tools. However, to stay on-brand, we suggest working with a content agency that can create a strategy around your snackable content.

Keep it catchy but not sensationalist as readers are savvy to clickbait headlines these days. You can also keep minimal branding in your snackable content whenever possible (for example, a hashtag or a link to the company website).

Ideas for Snackable Content

We have some suggestions of the type of snackable content people prefer to consume. However, you can venture outside of this list and get creative so long you remember the term "snackable."

Let's explore some ideas.

Professional and Colorful Infographics

Infographics are graphical representations of information. They are a very important type of snackable content. They're ideal for marketing because they're colorful, shareable, and short. According to studies, infographics are used in the marketing strategy of 65 percent of brands.

They work really well because they offer a small way to visually get the message across in seconds.

Furthermore, studies have shown that our brain can process an image 60,000 times faster than text. As a result, visual content is the best way to get the attention of your target audience.

Infographics not only increase the credibility of a website but also attract visitors. Furthermore, instead of plain textual content, infographics are engaging and fun. Although statistics are commonly included in infographics, other interesting facts can also be included. Furthermore, they are not required to be structured or sequential. Stay creative, follow a logical sequence on how the information is presented, throw in a dash ( or two) of color, and watch your engagement rates.

Relevant Memes

Memes have become a pop culture phenomenon since they were popularized by millennials. While these are popular among Gen Z and millennials, marketers in any industry can benefit from them.

You should target an audience as an advertiser by creating memes related to your business and industry. Humor and positive emotions are powerful tools for breaking the ice and communicating with prospects.

When creating a meme, keep in mind that it must be entertaining, impactful, and shareable. It's easy to get carried away when creating a meme, but as long as you avoid overly sensitive content, you should be fine. Again, a content agency can help you. You can use several tools online to create some easy memes and test the water before committing to memes as part of your strategy.

Educational or Inspirational Quotes

I do not think there has been a day this week where I didn't receive an inspirational quote from one of my friends. Quotes are easily the most sharable type of snackable content out there (at least from my group of friends!)

One of the most straightforward types of snackable content is quotes from influential people or excerpts from interviews and articles. It's a good idea to tag the person being quoted when posting quotes (if they are on the social media platform you are posting to). You never know your luck – you might even get a repost.

Short Videos

We all spend a few moments (and some of us hours) consuming short video content daily. Short-form videos are an effective form of snackable content, from Instagram stories and reels to TikTok and Facebook Live. Keep them between 15 seconds to a minute for maximum impact and, if needed, create a series.

Final Thoughts

Other kinds of snackable content include GIFs, user-generated content (testimonials and reviews), social graphics, etc.

Remember to make it brief, and easy to scan and share. Make it simple for the audience to grasp, and make sure all snackable content contributes to the overall content and social media strategy.